Why Banyan Group Talks About ‘Contribution’ — Not ‘Sustainability’

Why Banyan Group Talks About ‘Contribution’ — Not ‘Sustainability’

Photo Credit: Banyan Group deputy CEO Ho Ren Yung at Skift Global Forum 2026. Skift Banyan Group is talking less about sustainability and more about its contribution to the environment, Deputy CEO Ho Ren Yung said at the Skift Global Forum. “People’s eyes gloss over a little bit when you say sustainability and climate,” she said. The concern is that sustainability has become overused, especially during events like Climate Week NYC, which also took place this week. Instead, Banyan Group is reframing its work as it attempts to re-engage the industry and its guests. “We need to do le

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