Why are brands suddenly all about wicker on social media?

It’s never been a better time to be in the wicker business. Brands are leaning into the woven art form as a forthcoming movie has people asking “What if a basket could be a sexy man?” The film, Wicker, which dropped its first trailer in early August, stars Olivia Colman as a lonely fisherwoman who commissions a husband to be made out of wicker. That husband is Alexander Skarsgård, who, despite being made out of wicker, begins a passionate relationship with his human wife....