Why Are Berries Everywhere, in Every Season? Driscoll’s.

Driscoll's has transformed berries from a seasonal local delight into a global year-round commodity, thanks to innovative shipping and storage techniques. This shift has made berries a ubiquitous presence in refrigerators worldwide, turning what used to be a seasonal treat into a massive marketing phenomenon. The company's efforts highlight the broader trend of agricultural innovation aimed at extending the availability of fresh produce beyond its natural growing seasons, impacting both consumer habits and the global food supply chain.