Why Alan Cumming and Campari want you to ‘stay bitter’ for Negroni Week

The Negroni and The Traitors share delicious bitterness. For the classic cocktail, that bite comes from the Italian liqueur Campari, while on the hit reality competition show, the sting comes from contestants who are banished from a Scottish castle and eliminated from the game. This week, Campari is mixing the two in a timely social and digital marketing campaign called “Stay Bitter” that will feature The Traitors host Alan Cumming. The content will run across Instagram, Facebook, YouTube, an...