A company buys ChatGPT Enterprise. Then: marketing uses it for copy one engineer automates half their workflow another refuses to touch it managers say “we should use AI more” nobody knows what “more” means Three months later, leadership asks the inevitable question: “So… are we actually getting ROI from this?”. Silence. Not because AI failed. Because adoption inside companies is mostly random. And random systems don't scale. Most companies approach AI rollout like this: Buy tools Announc...