Who is Peter Arnell, America’s new chief brand architect? You might know him from Tropicana’s failed rebrand or that infamous Mike Tyson Super Bowl ad

The Trump administration just elected designer Peter Arnell “chief brand architect” of the National Design Studio. It’s a role that could have massive ripple effects for how the American government presents itself.  Arnell has worked with a multitude of well-known companies, including PepsiCo, McDonald’s, Apple, Reebok, and Disney. His work spans disciplines from photography to digital interfaces and physical products, often embracing a creative direction that is simultaneously simple,...