When Rates Are Up and Your Cash Is Still Tight. Here Is What Is Actually What Could Be Going On.

With freight rates skyrocketing by about 15% over the past year, shippers are seeing higher costs for transporting goods. Despite these increases, many operators are still struggling with cash flow issues, which suggests underlying problems like inefficient operations or rising operational costs. This situation underscores the need for businesses to not just react to rate changes but also to optimize their logistics and supply chain strategies to maintain financial health amid market volatility.