What Went Down: Touchland Bridges Football & Fragrance Culture at Hypebeast Cup NYC

As football fever took over NYC this summer, Touchland stepped onto the pitch to showcase its new Performance Body Spray at the Hypebeast Cup pop-up in SoHo. Hosted at 430 West Broadway in New York City, a community-centered screening went down on July 15, aligning perfectly with the highly anticipated semifinals of soccer’s biggest tournament.The evening served as a dedicated space for both sports and style-minded fans to connect over the game in an interactive, creatively charged environment....