What is a super app? Understanding the AI industrys newest trend.

Microsoft is reportedly launching its Copilot super app by the end of summer. By Timothy Beck Werth Timothy Beck Werth Tech Editor Timothy Beck Werth is the Tech Editor at Mashable, where he leads coverage and assignments for the Tech and Shopping verticals. Tim has over 15 years of experience as a journalist and editor, and he has particular experience covering and testing consumer technology, smart home gadgets, and men’s grooming and style products. Previously, he was the Managing Editor and then Site Director of SPY.com, a men's product review and lifestyle website. As a writer for GQ, he covered everything from bull-riding competitions to the best Legos for adults, and he’s also contributed to publications such as The Daily Beast, Gear Patrol, and The Awl. Read Full Bio and Samantha Mangino Samantha Mangino Lead Shopping Reporter Samantha Mangino, is an e-reader expert. She's tested all the Kindle and Kobo e-readers, diving into the buzziest models. Her love of reading extends beyond the e-reader beat, covering books and authors, too. In the tech space, she covers tablets, smart rings, and headphones. Read Full Bio on July 30, 2026 Share on Facebook Share on Twitter Share on Flipboard Credit: Getty Images / d3sign Agentic AI. Claws. Vibe coding. AGI.AI buzzwords come and go pretty quickly these days, and now there's a new AI trend to know: super apps.A super app puts a variety of AI tools into one agentic app. This means that AI chatbots (like ChatGPT) exist within the same space as AI agents, i.e. tools that execute multi-step requests with a degree of autonomy. The idea is simple: Soon, you'll no longer be bouncing between your AI chatbot, coding assistant, and agentic tools. "Super apps" will centralize all of these tools within a single app. A super app, if you will.Why are people talking about super apps?In an earning call this week, Microsoft CEO Satya Nadella said that a new super app will be central to Microsoft's upcoming AI strategy. Mashable Light Speed "This quarter, we also introduced Autopilots, autonomous, long-running agents with full enterprise compliance, including an always-on personal agent powered by OpenClaw," Nadella said. "And this quarter we will bring these Copilot experiences together, including Code, in one 'super app' spanning both consumer and commercial experiences."Nadella said that the super app would be released by the end of summer 2026.Microsoft isn't leading the charge on super apps; they're just the latest company to hop on the trend. AI companies, including OpenAI and Anthropic, are also focusing efforts on super apps.As reported by Reuters, OpenAI has already launched its super app to employees. Meanwhile, competitor Anthropic is also combining its agentic Cowork tool with its Claude chatbot, the company recently announced. Super apps could also accomplish something else for AI companies. Because users can access apps like InstaCart, Uber, Zillow, and OpenTable directly within ChatGPT, these agentic super apps could absorb as much of your online activity as possible into a single company's app.Elon Musk reportedly wants to turn X into an everything app as well, and with super apps, his biggest AI rivals appear to be moving in the same direction.Disclosure: Ziff Davis, Mashable’s parent company, in April 2025 filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems. Timothy Beck Werth is the Tech Editor at Mashable, where he leads coverage and assignments for the Tech and Shopping verticals. Tim has over 15 years of experience as a journalist and editor, and he has particular experience covering and testing consumer technology, smart home gadgets, and men’s grooming and style products. Previously, he was the Managing Editor and then Site Director of SPY.com, a men's product review and lifestyle website. As a writer for GQ, he covered everything from bull-riding competitions to the best Legos for adults, and he’s also contributed to publications such as The Daily Beast, Gear Patrol, and The Awl.Tim studied print journalism at the University of Southern California. He currently splits his time between Brooklyn, NY and Charleston, SC. He's currently working on his second novel, a science-fiction book. Samantha Mangino, is an e-reader expert. She's tested all the Kindle and Kobo e-readers, diving into the buzziest models. Her love of reading extends beyond the e-reader beat, covering books and authors, too. In the tech space, she covers tablets, smart rings, and headphones. These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.