What GQ Editors Are Actually Buying On Amazon Prime Day 2026

Go ahead, be nosy. We would.Courtesy of Amazon; Collage: Mari HerremaLike a family's freer-spirited second child, October Prime Day—Amazon's second major savings event of the year—inevitably sees your typically-sensible GQ Recommends staff getting a little wilder with their purchases. After all, with the first official day of discounts currently underway, we've got a lot of open browser tabs, and only limited abilities to resist temptation, especially when you can suddenly get almost 60% off some Calvin Klein 3-packs.In other words: We're working. But let's not pretend we're not shopping, too. So in the interest of editorial transparency, my colleagues and I gathered the Prime Day deals we actually want for ourselves. These are the products we're happily spending our own money on—which, given how many deals we've sifted through over the past few days already, is about as strong an endorsement as you'll get.Looking for more? If you’re trying to level up your wardrobe, our guide to the best Prime Day clothing deals is the move. Then head to our massive list of the best Prime Day deals for everything else worth scooping up.The GQ Recommends Prime Day Wish ListThe Fall-Ready BomberAlpha Industries MA-1 Regular Fit Flight JacketRead moreThe Lost Luggage Insurance PolicyApple Airtag, 4-PackRead moreThe Friendsgiving EssentialBreville BOV900BSS Smart Oven Air Fryer Pro, Brushed Stainless SteelRead moreThe Pajama-Undies HybridCalvin Klein Classics 3-pack Woven BoxerRead moreThe Heirloom JacketCarhartt Iconic J01 Duck Detroit JacketRead moreWhat I'm Buying for MyselfAlpha IndustriesMA-1 Regular Fit Flight JacketThe MA-1 is about as classic as any bomber jacket gets, and Alpha Industries makes one of the best versions around. And they’ve barely updated since way back when: cropped, ribbed trim, and nylon construction, all for a price that’s just too easy to lock down.Soft ServicesTheraplush Fragrance-Free Overnight Retinol Repair Hand CreamMy delicate editor hands are no match for winter, and Soft Services is exactly the kind of fancy solution I usually have a hard time justifying. It’s loaded with the good stuff—including retinol, a minor miracle as far as I’m concerned, so a Prime Day discount is the excuse to have this handsome little container on my nightstand.Gerald Ortiz, style commerce writerBrevilleBOV900BSS Smart Oven Air Fryer Pro, Brushed Stainless SteelI don’t have the counter space to justify this end-game oven. There are, however, zero rules against using this on the floor.Zojirushi3-Cup Compact SizeOwning a Zojirushi rice cooker has been a longtime dream of mine, as is anyone else who desires upward mobility. This, plus the Breville Smart Oven would make me complete.Jordan Bowman, commerce editorLevi'sSherpa Trucker JacketI’m partial towards vintage blanket-lined Lee Storm Rider jackets, but I see this as a worthwhile alternative once the temps dip in early fall.Calvin KleinClassics 3-pack Woven BoxerThere’s never a bad time for an underwear re-up, especially when Calvin Klein is this discounted. But also, boxer-briefs have dominated my underwear drawer for years, offering what can only be described as stretchy, restrictive comfort. I want the billowy breathability of boxers back.Louis Cheslaw, contributing editorCarharttIconic J01 Duck Detroit JacketI’ve been to enough thrift stores to know that these things never die. And given you’ll have it for decades, you may as well start with a new version in the exact right size for you.AppleAirtag, 4-PackI recently interviewed a US Open tennis player, and the most interesting reveal of an otherwise tough hang was that he puts Airtags in all of his suitcases, so that if his luggage is ever lost, he can just tell the airline where it is. Now I will do the same.Reed Nelson, contributing writerHanesBeefy T-ShirtI own more t-shirts than any one person should ever own and I wear roughly a quarter of those. I have expensive ones and vintage ones and ratty ones and even a few that would qualify as all three of those things, but the one t-shirt that has stayed in rotation for my entire adult life is the Hanes Beefy-T, which lasts forever, fits great and also happens to be cheaper than a Subway footlong right now.ColumbiaWatertight II Rain JacketThere are plenty of arguments to be made in favor of the kinds of triple-layer raincoats that can withstand a literal shower (the kind with a curtain), but there’s also currently 54 arguments to be made for one that does the same job without any of the fuss.Austin Harbin, contributing market editorNothingNoise Cancelling Over-Ear HeadphonesI’ve lost more AirPods than I can count. These are big enough that I would never misplace them.HatchSleep ClockSirens, garbage trucks, and one guy who revs his motorcycle under my window at 3 a.m. every single night. Hatch, please drown them all out.Michael Nolledo is GQ’s commerce director, where he leads operations for GQ Recommends and oversees coverage for all things menswear and style. Prior to GQ, he led editorial programs for several publications, including InsideHook, BuzzFeed, and Business Insider. Originally from Chicago, he now lives in Brooklyn, New York. You can ... Read More