What fly fishing taught me about building a brand

There is a moment on a trout river, when the light softens, the water goes still and everything you know about casting, currents, and choosing the right fly comes together in a single act of skill. When the line unrolls, the fly touches down, and a trout rises to meet it, the feeling is close to gratitude. You did the work. The river did the rest. I have spent 40 years helping technology companies build brands and almost as long trying to catch trout on a fly rod in Montana. I am better at on...