What does it mean to be a chief design officer?

If you pitched the job of “chief design officer,” 20 years ago, you might’ve been laughed out of the boardroom.  Now, design can be found in the C-suite. The U.S. government even has its own chief design officer now—Airbnb cofounder Joe Gebbia. What does it mean to hold the CDO title today? At By Design, we wanted to know, so we had Mauro Porcini, Samsung’s chief design officer, come on the show.  Porcini was among the first chief design officers ever, taking on the role first at 3...