What Does it Mean to be a Canadian Today? New national research finds Canadians are broadly family-first, culturally connected and open to different people, ideas, and lifestyles

A recent study from Vividata’s SCC Study of the Canadian Consumer reveals that as Canada approaches its national holiday, the nation's identity is characterized by a strong emphasis on family, cultural connections, and a welcoming attitude toward diversity. Over 70% of Canadians prioritize family and maintain a deep cultural identity while being open to different lifestyles and ideas. This blend of values highlights a unique Canadian ethos that emphasizes unity in diversity, underscoring the country's progressive social fabric and its significance in a global context.