What a monk, a real estate mogul, and a musician can teach us about marketing

I’ve spent the past four years asking people who broke the marketing rule book how they actually did it, and trying to figure out what we can learn. These are almost always CMOs, but every once in a while, I ask leaders and entrepreneurs who do not hold that title how they approach marketing. A Zen teacher who runs a meditation center. A reggae musician carrying his father’s legacy while carving out his own. A real estate broker who turned open houses into a full-on media empire....