'We've come full circle now': Netflix’s transformation into cable is almost complete as it ponders always-on channels to boost viewer engagement

Netflix is seriously considering introducing 24/7 live channels as part of its service to boost viewer engagement, signaling a significant shift from its original on-demand streaming model. This move echoes the traditional cable TV model, where constant content is available. The potential addition of always-on channels could change how viewers interact with the platform, potentially increasing watch time and engagement. This strategic pivot underscores Netflix's efforts to stay competitive in an increasingly crowded streaming market.