We’re Living in the Brand Age — Delta Has Been Building One for a Decade and It’s What American Still Lacks
We’re living in an era where the brand is the product, not just the logo—and Delta understood that earlier than any U.S. airline. The point isn’t that Delta runs more ads; it’s that Delta has spent a decade building a story about who it serves and what it stands for, and that narrative makes customers pay a premium while giving employees a clearer North Star for decisions.
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