Weird guests and Ukraine drones make ‘Putin’s Davos’ a PR disaster, despite return of US businessmen

Weird guests and Ukraine drones make ‘Putin’s Davos’ a PR disaster, despite return of US businessmen

The return of US businessmen to Putin's St Petersburg business fair, despite the ongoing Ukraine war, underscores Russia's ongoing international isolation. The SPIEF 2026 event, dubbed "Putin’s Davos," struggled with a questionable guest list, including some unexpected attendees, which further tarnished Russia’s global reputation. The presence of Ukraine drones as a stark reminder of the conflict didn't help either, turning the fair into a PR disaster. This incident highlights the challenges Russia faces in rebuilding its international standing amidst persistent global disapproval of its actions.

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