‘We stole Lululemon’s designs and made them less terrible for the environment’

“Same soulless vibes. Fewer fossil fuels.” So says the website for Mumumelon, a new project that made exact dupes of Lululemon staples like hoodies and yoga pants—but with renewable energy and a detailed plan to cut emissions. Inside a fake pop-up store in London in late March, a fake employee gave customers the pitch: “We stole Lululemon’s designs and made them less terrible for the environment.” “We’ve been campaigning on Lululemon for a f...