‘We just have to experiment faster’: AI’s changed design forever. Now what?

Designers are now increasingly becoming coders as AI reshapes the design landscape, making interfaces not just nice-to-have but essential moats for relevance. This seismic shift is driven by companies like Anthropic and OpenAI, which are at the forefront of integrating AI into design processes. The implications are huge; traditional design methods are being upended, and the need to adapt quickly to new technologies is more pressing than ever. This change isn't just about new tools but a fundamental transformation in how design is conceptualized and executed.