‘We engineer for Indian feet’: Sachin Tendulkar’s TENxYOU takes on Nike, Adidas; CEO Karthik Gurumurthy reveals how
TENxYOU, co-founded by Sachin Tendulkar, focuses on stability shoes for casual athletes, emphasizing comfort and safety over elite performance. The brand’s strategy includes launching products that commemorate significant cricket moments while catering to the specific needs of the Indian consumer.
Original Source
Read the full article at Livemint →KhanList aggregates and links to publicly available news content. We do not host full articles from third-party sources. Always verify important information with original sources.