We asked readers which TV brand they trusted most — and one company rose above the rest

We asked readers which TV brand they trusted most — and one company rose above the rest

(Image credit: Shutterstock) As Senior TV Editor, I see nearly every TV release year after year. It’s a special opportunity to share a ton of helpful context with folks shopping for a new TV, but it also means that I’m liable to lose sight of how the average person feels about the state of the industry.This is why, for the last several weeks, we’ve been asking you — the readers — which major TV brand you consider to be the most trustworthy.Between Hisense, LG, Samsung, Sony, TCL and Vizio, one brand proved more trustworthy than the rest — and it wasn’t particularly close. Sony, makers of some of the best TVs you can buy, rose above the competition. Here’s how the rest of the pack stacked up.Trusted TV brands: Full resultsIn just over two weeks, our poll compiled just over 3,200 votes. Here's a breakdown of the results at the time of publishing: Swipe to scroll horizontally Brand % Total # of Votes Sony 32% 1,043 LG 25% 805 Samsung 24% 786 TCL 11% 352 Hisense 6% 201 Vizio 1% 46 Among our readers, Sony-branded QLEDs, OLEDs and True RGB TVs are the most trusted. LG and Samsung are closely positioned in second and third place, while TCL, Hisense and Vizio received far fewer votes overall.Want to learn more? (Image credit: Tom's Guide)Check out all of our report cards for the best TV brands in 2026.It's an interesting time to analyze these results. We recently conducted a week-long exercise in which we doled out report cards to these brands, grading each on performance, features, price and more. Sony received our highest grade for performance (A). However, Sony was also the recipient of the lowest grade we handed out for price (C-).Our reasoning for these grades is simple: Sony's superb engineering and unparalleled picture processing amount to some of the best performance money can buy. Unfortunately, the cost of this consistency is often passed down to the viewer, as Sony TVs tend to be priced higher than rival TVs.Get instant access to breaking news, the hottest reviews, great deals and helpful tips.Sony TVs in 2026 and beyond (Image credit: Sony)If Sony's 2026 Bravia TV lineup is any indication, the company is perfectly comfortable assuming the role of a trusted premium TV-maker — even if its mid-range and luxury models are priced higher than the competition.Interestingly, our poll proves that viewers and TV-shoppers aren't necessarily fazed by this arrangement. Among our readers, Sony is more trustworthy than LG and Samsung (brands that specialize in high-end performance) and far more trustworthy than TCL and Hisense (brands commonly associated with value-forward, budget-friendly models).Recently, Sony spun out its TV business, with rival brand TCL taking on a 51% stake in the operation. It's tough to say how this might affect Sony TVs, TCL TVs and the reputation of both brands.We'll be continuing to run the poll, so if you haven't responded to our poll about TV-brand trustworthiness, we want to hear from you: Your input could help shape how these companies will build, tune, and market these TVs in 2027 and beyond. Follow Tom's Guide on Google News and add us as a preferred source to get our up-to-date news, analysis, and reviews in your feeds. More from Tom's GuideWe just graded every TV brand on price, performance and more — here’s how their report cards stack upThis RGB LED TV is the one to buy if the Sony Bravia 9 II is outside of your budgetTCL and Sony are joining forces to sell more TVs — but is that bad news for shoppers? Michael Desjardin is a Senior Editor for TVs at Tom's Guide. He's been testing and tinkering with TVs professionally for over a decade, previously for Reviewed and USA Today. Michael graduated from Emerson College where he studied media production and screenwriting. He loves cooking, zoning out to ambient music, and getting way too invested in the Red Sox. He considers himself living proof that TV doesn't necessarily rot your brain.

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