WATCH: Starbucks says it'll pay its baristas to make TikToks

Starbucks is shaking up its social media strategy by offering baristas a share of the ad revenue from their TikTok videos, provided they get approval from the company. This initiative aims to leverage the creativity and personal touch of its employees to boost brand engagement on the platform. It's a smart move that not only taps into the viral potential of TikTok but also strengthens the connection between the brand and its workforce. This could set a new trend in how companies utilize employee-generated content to enhance their online presence.