Washington sells naming rights to Husky Stadium in largest naming rights partnership in college sports history

The name Husky Stadium will be no more starting in the 2027 season. Instead, the Washington Huskies will play in what will now be known as Columbia Bank Stadium after agreeing to the largest naming rights partnership in the history of college sports, according to On Montlake’s Christian Caple. The record-setting deal, which is pending Board of Regents approval, is worth $7 million per season. In total, the agreement is worth $70 million across the next ten years, beginning in 2027. An item labeled as “Approve New Agreement: Intercollegiate Athletics Corporate Sponsorship Agreement” was on the agenda for the board’s meeting. SUBSCRIBE to the On3 NIL and Sports Business Newsletter With this deal plus the naming rights deal with Alaska Airlines for the Huskies’ basketball arena, known as Alaska Airlines Arena, Washington will bring in nearly $100 million across the next ten years. That’s in naming rights deals in football and basketball alone. Husky Stadium, soon to be Columbia Bank Stadium, has been the home to Washington football since 1920. It was originally named University of Washington Stadium before adopting the name Husky Stadium in 1970. $39.99 gets you a FULL year of On3 | Rivals national coverage On the field, Washington has had an up and down season in football. The Huskies started the year with three consecutive victories at home, but then lost their next three games with losses to Minnesota and Iowa at home. Since then, the Huskies won their next two games before falling 28-25 against Penn State this past weekend. They enter Week 11 with a 5-4 overall record, including 2-4 against Big Ten opponents. The final home game before the name change will take place on Saturday, November 21 when Washington welcomes current No. 9 Indiana, the defending national champions, to town. They first go on the road to Michigan State this weekend before ending the regular season on the road against No. 16 Oregon in Eugene. Husky Stadium underwent a $280 million renovation project in 2013. It has served as the temporary home of the Seattle Seahawks multiple times, for five games in 1994 and then for the entire 2000 and 2001 seasons before moving into Lumen Field.