Warriors v Knights: Can the Wahs become the biggest brand in NZ sport?

Warriors v Knights: Can the Wahs become the biggest brand in NZ sport?

Analysis bySenior Sports Journalist·NZ Herald·18 Sep, 2026 03:02 AM7 mins to readMichael Burgess has been a Sports Journalist for New Zealand's Herald since 2005, covering the Olympics, Fifa World Cups, and America’s Cup campaigns.‌Warriors players celebrate in their recent win over the Broncos. They have to win Sunday's clash against the Knights at Eden Park to stay in the playoffs. Photo / PhotosportI was sitting in Cameron George’s office last year when he told me something I have never forgotten. It was early July, in the midst of a season that would ultimately fall short of expectations, and I was catching up with the Warriors chief executive. We traversed a few subjects

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