Wardogs Lead Says GTA 6 Should Have Raised Video Game Prices

Published Sep 24, 2026, 11:30 AM EDT Joshua Robertson is an editor for TheGamer, having working in news, guides, features, and reviews since 2022. They have written thousands of news stories, ranging from industry-breaking events, to smaller, more personal community pieces, and have covered several high-profile showcases such as The Game Awards and Nintendo Directs. Joshua is considered an expert in soulslikes, horror, JRPGs and everything Final Fantasy, having written extensive coverage for massively popular online titles like Final Fantasy 14. Sign in to your TheGamer account In case you're not chronically online (I envy you), there has been a lot of talk about the economics of video games recently, spurred on by Microsoft's recent round of layoffs and comments from Double Fine's Tim Schafer saying he no longer "understands the economics" of the industry, essentially bemused at the idea that a game can't just be profitable anymore, but has to make a bazillion dollars. That comment riled up quite a lot of the Twitter unfaithfuls, arguing that Schafer is an idiot and that games have to make more money than their development costs to succeed, even though there have been numerous examples showing us that this isn't the case. Battlefield 6 is a prime example, making a bunch of money for EA, only for the devs to be canned for their efforts. Wardogs Lead Says Games "Need To Cost More" Bulkhead Despite examples like that, you still have some people holding the belief that even more money and making things even more expensive will fix everything (despite everything already rising in price), such as Wardogs lead Joe Brammer (thanks GamesRadar). Brammer explained on Twitter that the whole argument is easily solved by making games more expensive, claiming that Rockstar "had a chance to raise the bar" with GTA 6. There were fears that Rockstar could set a new $100 precedent with the title, but Brammer now seems to be lamenting the fact that the studio went with the already kind of extortionate $69.99 price tag. If you ask me, I think developers need to bring down development costs if anything, instead of having them constantly rise and asking normal people to shell out up to $79.99 for a video game. The Blood of Dawnwalker cost $40 million to make, and Clair Obscur: Expedition 33 cost less than that. Team Cherry charged people less than $20 for Hollow Knight: Silksong when they could have easily charged $50. These are all very recent examples. If development costs went down, maybe games could afford to be just profitable instead of mega profitable, but with big dogs like Microsoft and Sony in charge, I doubt that's a future we're going to get to live in. Systems Released August 10, 2026 Developer(s) Bulkhead Publisher(s) Team17 Multiplayer Online Multiplayer, Online Co-Op Number of Players Single-player Genre(s) First-Person Shooter, Tactical, Action, War & Military, Multiplayer