Walkers is launching a brand new premium crisp range in the UK

Walkers just unveiled three new Gold flavours (Picture: Walkers/Metro) Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more Whether you’re grabbing a packet as part of a meal deal, or just in need of a quick snack, you can’t go wrong with Walkers crisps. And the nation’s favourite crisps are about to get even better, as the humble classic is experiencing a glow-up. Metro can exclusively reveal that the brand is launching a new premium range in the UK. Known as Walkers Gold, the premium potato crisps are said to have been ‘crafted to make any occasion special’ and ‘give everyone a little bit of gold inside’. Here’s everything you need to know about them… What are new Walkers Gold crisps? The new crisps have fancy flavours (Picture: Walkers) The Walkers Gold range features fancy flavours such as Black Truffle, Sea Salt & Olive Oil, and Somerset Mature Cheddar & Onion. The crisps come in 140g sharing bags, and the new offering looks set to rival Kettle Chips and Tyrrells in UK supermarkets. Currently, the only place you can get your hands on the Walkers Gold range is online at Ocado, where they are available to order for £2 a pack. But don’t panic if you don’t like to shop online, as they’re set to launch nationwide from October 12 with an RRP of £1.50. Ask Metro Use AI to go deeper into the stories you care about – powered by Metro and trusted publications. Wayne Newton, senior marketing director of Walkers Snacks, described the new crisps as ‘indulgent’, telling Metro that each one has been ‘slow-cooked for more crunch and character’ and given ‘a thinner cut for a more rustic texture’. The three new flavours are available at Ocado (Picture: Walkers) He continued: ‘The Walkers Gold Range has officially arrived, bringing a little extra luxury to the crisp aisle. ‘Designed for those moments when you want to make snacking feel a little more special, whether hosting friends and family in the run-up to Christmas, or as a perfect pre-dinner party snack, Walkers Gold is the perfect occasion crisp. ‘Anyone looking to try the new range can order a packet online at Ocado now, and nationwide from 12 October. We hope they enjoy them as much as we do!’ Which new Walkers Gold flavour are you most excited for? Sea Salt & Olive OilCheck Somerset Mature Cheddar & OnionCheck Sign up to Metro's The Slice newsletter for your guide to what's on in London, with trusted reviews, offers and giveaways. What else is changing at Walkers? Earlier this year, the crisp giant, which is owned by PepsiCo, unveiled its ‘biggest revamp’ in 80 years. Walkers revealed a modern ‘sun-inspired’ new logo, with rays of light coming from the middle. The brand claimed the design ‘champions’ the real ingredients and 100 per cent British potatoes used in every pack. It was also decided that each packet of crisps would also display the signature of the brand’s founder, Henry Walker, as a nod to Walkers’ heritage and ‘long-standing commitment to quality’. Marketing experts had a lot to say about the new look, which was speculated to be a sign of even more change at Walkers. Zachary Estes, a professor of marketing at Bayes Business School, told Metro that he expects to see Walkers start selling something other than crisps in the future. He explained that brands usually change their logo to either ‘simply update it’ or ‘to signal to customers that they are making fundamental changes’. Zachary believes Walkers was doing the latter, saying: ‘The iconic yellow crisp at the centre of the old logo told consumers exactly what is inside, which is important when consumers don’t know the brand. However, when they do, it can be constraining. The old logo signals that Walkers only sells crisps. ‘The new sun icon is not closely related to crisps, so it’s an odd change unless the brand wants to be more than crisps.’ Deals of the Day Oodie’s cosy blanket sale has arrived just in time for Christmas shopping Save over £700 on Simba's top-rated mattresses in this limited-time sale Topman’s new-season collection has arrived and prices start at just £10 An Instagram mattress left me with back pain – this one completely changed my mind From £700 MacBooks to discounted iPhones, the best Apple tech for studentsb Metro asked Walkers if they could shed any light on this, to which they teasingly replied: ‘Watch this space.’ More food stories from Metro... Do you have a story you’d like to share? Get in touch by emailing MetroLifestyleTeam@metro.co.uk Arrow MORE: I tried M&S’s new Christmas food — these 6 items taste absolutely glorious Arrow MORE: Classic chocolate brand introduces ‘moreish’ new flavour — but not everyone’s happy Arrow MORE: I went to the M&S Christmas showcase — one item blew me away The Slice Your free newsletter guide to the best London has on offer, from drinks deals to restaurant reviews.