VIX owner Cboe jumps into prediction markets to build on zero-day options growth

Cboe, the owner of the VIX, has entered the prediction markets space with new products, driven by the expanding interest in zero-day options trading. This strategic move aims to capitalize on the increasing demand for prediction markets, which allow users to bet on future events. The launch is significant as it positions Cboe to potentially attract a new segment of traders and investors who are keen on speculative financial products beyond traditional options. This expansion could reshape the way financial markets operate and offer innovative ways to engage with market forecasts.