Victoria’s Secret stock surges on embrace of sexiness, sales growth after doomed attempt to go woke

Victoria’s Secret is making headlines again, this time for a major comeback driven by a return to its original sexy branding, which has led to a significant surge in sales and a 48% jump in its stock price. This shift comes after a period of declining profits linked to a failed attempt to adopt more progressive, woke marketing strategies. The company's renewed focus on its classic appeal has not only revitalized its bottom line but also underscores the potential pitfalls of deviating from a brand's core identity.