Victoria’s Secret CEO rejected ‘woke-washing’ and endless sales cycles—and it’s paying off

Hillary Super's bold decision to steer Victoria's Secret away from "woke-washing" and relentless sales cycles has paid off, as the brand returns to its glamorous roots. This strategic pivot has caught Wall Street's attention, with the company's stock price reflecting renewed investor confidence. Super's approach highlights a broader trend where brands that embrace authenticity and classic appeal are resonating more deeply with consumers, signaling a potential shift in the fashion industry's focus.