Vende un perfume cada dos segundos en la Argentina y cambió de CEO y de estrategia

The Brazilian company Natura, which acquired Avon and employs 300,000 sellers, has made significant strides in Argentina, selling a perfume every two seconds and becoming a dominant player in the market. With an 18% market share, Argentina stands out globally for its high penetration. The company has revamped its strategy, cutting debt, exiting Europe, and focusing on Latin America, which has led to a major shift in its business model in the country. This strategic pivot highlights Natura's commitment to growing in the region, potentially reshaping the competitive landscape of direct sales.