Using AI isn’t the advantage. Rethinking work is

As we write this, the percentage of marketers using AI daily rose from 88% to 91%, yet fewer than half of them report significant improvements in outcomes. The winners won’t be those who merely adopted artificial intelligence; they’ll be those who changed how they think about it. The other percentage, the “wait-and-see” crowd, are already losing. The first email marketers saw high open rates. The first Facebook advertisers bought clicks for fractions of pennies. The first search-optimization...