U.S. Bank marketing chief: Brand refresh conveys ‘we’ve arrived’
As part of a brand revitalization, the super-regional bank is using jewel tones to project sophistication and harnessing its shield design in novel ways, CMO Michael Lacorazza said.
Original Source
Read the full article at Bankingdive →KhanList aggregates and links to publicly available news content. We do not host full articles from third-party sources. Always verify important information with original sources.