Unicharm Announces ‘DELECTABLES®’ is the #1 Global Wet Cat Treat Brand, Accelerates Pet Care Expansion

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Postmedia has not reviewed the content. by Business Wire Unicharm Announces 'DELECTABLES®' is the #1 Global Wet Cat Treat Brand, Accelerates Pet Care ExpansionAuthor of the article: You can save this article by registering for free here. Or sign-in if you have an account.Certification mark and Product Packaging of "DELECTABLES®" Business WireTOKYO — Unicharm Corporation (TOKYO: 8113) announced that “DELECTABLES®,” a wet cat treat brand developed and marketed by its U.S. consolidated subsidiary, The Hartz Mountain Corporation, has been officially recognized as the #1 Global Wet Cat Treat Brand*. This announcement is timed to coincide with International Cat Day on August 8. Along with this achievement, Unicharm is also introducing the current status and latest initiatives of its pet care business, which aims to enhance the lives of pets and their owners worldwide.THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.SUBSCRIBE TO UNLOCK MORE ARTICLESSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.REGISTER / SIGN IN TO UNLOCK MORE ARTICLESCreate an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an Account*Source Euromonitor International Limited; in terms of retail value sales in 2025, based on the custom research conducted in December 2025 – February 2026.Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againBackground of DELECTABLES® #1 Global Wet Cat Treat BrandFirst introduced to the market in 2016 by Hartz, “DELECTABLES®” has rapidly grown in popularity. The brand offers a versatile and highly palatable product lineup designed to foster interaction between cats and their owners. Products include the classic “Lickable™ Treat” served on a dish, as well as the interactive “Squeeze Up®” and “Lickable Spoon™” formats that allow for direct, hand-fed bonding. Catering to the specific needs of all life stages—from kittens to senior cats—and offering diverse recipes such as non-seafood and catnip-infused options, the brand has successfully captured a wide consumer base.Driven by its extensive variety and exceptional palatability, “DELECTABLES®” has successfully expanded its footprint beyond its core markets in the United States and Canada, penetrating new international regions including Australia and Mexico. As a result of this sustained growth, it has achieved the status of the world’s best-selling wet cat treat brand*.Strategic Acceleration of the Global Pet Care BusinessUnicharm operates its pet care division with the dual pillars of pet food and pet toiletries. By offering a unique “total care solution” that seamlessly supports pets from diet to excretion, Unicharm strives to provide a comfortable living environment for both pets and their owners. Currently focusing on Asia and North America, the pet care business is leveraging Japanese manufacturing technologies and quality standards while adapting to local consumer needs.In FY2025, consolidated net sales for the pet care business reached 156.1 billion yen (a 5% increase year-on-year), firmly establishing it as a core pillar of the company’s overall growth. Under the newly launched 13th Mid-Term Management Plan (starting in 2026), this segment is designated as a key “growth driver.”To further accelerate this global momentum, Unicharm has aggressively pursued expansion into high-potential markets. Notably, in 2026, the company announced its full-scale entry into the rapidly growing Indian pet care market, and successfully acquired Nutrire, a premium pet food manufacturer, to establish a robust medium- to long-term business foundation in Brazil—the world’s third-largest pet market.View source version on businesswire.com: Unicharm Corporation, Global Marketing Communication Division, Love Your Possibilities PR Department Email:This advertisement has not loaded yet.Notice for the Postmedia NetworkThis website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy.