UK’s first ‘decision-free’ drive thru is launched by major fast food chain – and offers THREE ‘snackable’ favourites

BURGER King will be offering customers a unique promotion that offers three snackable favourites On National Burger Day, August 27, the fast-food chain will trial a promotion that will see only one option available on the menu. Burger King hopes to help customers with choice fatigue this national burger day Credit: Getty Burger King will be offering a “Decision-free drive-thru” at one of its locations this week. According to the burger chain, Brits spend 6 full days every year deciding what to eat and more than 1 in 3 Brits have admitted to experiencing decision fatigue regularly. Sign up for the Money newsletter Thank you! Amazingly, deciding what to eat ranked as the number one choice dilemma for 33 per cent of Brits, followed by what to watch on TV and what to do at the weekend. This choice fatigue is becoming such an issue that 55 per cent would prefer someone else choose for them when it comes to meals. In response to this data, on Thursday August 27th at Burger King, Priory Retail Park, London, customers can drive up and receive a box of Burger Buddies, which features three Burger King classics in one box. The Burger Buddies 3 piece includes a smaller snackable version of the Whopper, Big King and BBQ Steakhouse. For customers who arrive at the Burger King, they will be asked if they would like to go decision-free and opt for the Burger Buddies 3-piece box meal. If they agree, they can pay and go straight ahead to the collection window and pick up their box. Most read in Money Burger King hopes to be able to eliminate the need for choice while still satisfying their customers’ needs with this new promotion. The Burger Buddies 3-piece and 9-piece boxes are also available in restaurants, click and collect and on delivery across the UK. Comment now