UK’s alcohol-free beer boom threatened by regulations, trade body warns

The UK's growing market for alcohol-free beer is facing challenges due to overly stringent regulations, according to the British Beer and Pub Association (BBPA). They're urging a change in the definition of non-alcoholic beer from 0.05% to 0.5% alcohol content, which they argue would allow more products to qualify and help meet the public's increasing demand. With sales of low- and no-alcohol beer projected to surge this summer, the BBPA warns that these regulations are stifling innovation and growth in this burgeoning sector.