UK social media ban ‘likely to cause £1.3bn drop’ in digital advertising spend

The UK's impending ban on social media for users under 16 is expected to result in a £1.3bn drop in digital advertising spend as brands shift their focus away from platforms like YouTube, Snapchat, and Instagram. This shift could benefit streaming services and family-oriented content, as companies pivot to reach older audiences. The ban, set to take effect early next year, forces advertisers to rethink their strategies, highlighting the significant role social media plays in youth marketing and the potential ripple effects on broader digital advertising trends.