UConn guard Azzi Fudd inks NIL deal with Geico

Ahead of March Madness, Geico made a splash in the NIL space. The insurance company signed UConn guard Azzi Fudd to an NIL deal. Fudd is the first female athlete to sign a partnership with Geico, and the company celebrated the news in grand fashion. Billboards went up outside Madison Square Garden ahead of Sunday’s […]

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