Uber wants to be your travel agent, concierge, and personal shopper next
The company that pulled onto the road nearly 16 years ago as UberCab increasingly seems less interested in driving than in what users do before and after summoning a ride through its app. The latest evidence of Uber’s shift toward becoming a broader services platform came at its Go-Get event this week in New York, where the company led with hotel keys instead of car keys. “I believe that Uber truly offers one service: We give you your time back,” CEO Dara Khosrowshahi said at the start of...
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