Uber, Lyft sell virtually identical rides at vastly different prices, offer fake discounts using AI-driven pricing: bombshell investigation

Uber, Lyft sell virtually identical rides at vastly different prices, offer fake discounts using AI-driven pricing: bombshell investigation

Uber and Lyft leverage black-box, AI-driven pricing tactics to sell virtually identical rides at vastly different price points – and even offer fake discounts to entice customers, a stunning new investigation revealed.

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