Ube over matcha? New trend tuber takes over coffee, cake and ice cream

The vibrant purple ube, a Filipino yam, is rapidly becoming the latest food trend, dominating everything from lattes and cakes to ice cream. This colorful tuber is being hailed as the next big thing after matcha, with its unique flavor and striking color capturing the culinary world's imagination. However, the surge in popularity comes with concerns about sustainability and over-commercialization. As ube makes its way into mainstream menus, it's sparking discussions on the impact of trendy foods on traditional ingredients and local economies.