TV Ratings Revolt: Big Media Hopes for Upfront Measures Like Car Showroom Visits, Movie Ticket Sales
TV has long been an industry based on eyeballs. Now media companies are winking more at feet. Fox Corp. is the backer of some of TV’s most-watched programs including Sunday-afternoon NFL games and “The Masked Singer.”  Earlier this week, however, it released a report touting not the number of people who see its shows, but […]
📰 Original Source
Read full article at Variety →KhanList aggregates and links to publicly available news content. We do not host full articles from third-party sources. Always verify important information with original sources.