Turo Wants to Bring Rental Cars Into the Hotel Booking Flow

Skift Take Turo already delivers cars to travelers. Now it wants hotels, vacation rentals, and travel platforms to help sell them. Peer-to-peer car-sharing marketplace Turo is using a new delivery product to push deeper into travel distribution, with hotels and vacation rentals among its targets. Turo Delivered, launching in November in the U.S., UK, France, Canada and Australia, will let travelers search for cars that can be delivered to a hotel, vacation rental, airport, train station or other address, with the delivery price included in search results. CEO André Haddad said Turo wants to add hotels and vacation rentals to its distribution mix “to be where travelers are,” and said the company is in talks with “several big players in the industry.” He declined to name any. Delivery itself is not new to Turo. Hosts have offered it for years. What changes with Turo Delivered is how the option is surfaced and packaged — and Turo’s effort to make it some