Try before you buy! Tesco is testing virtual tech that lets you see what F&F clothes look like on you

Published: 05:44 EDT, 25 September 2026 | Updated: 05:59 EDT, 25 September 2026 While Tesco was once the place to grab a pint of milk or a loaf of bread, it's now a go–to destination for clothes–lovers. The supermarket's F&F clothing section is hugely popular, although shoppers regularly complain about the lack of changing rooms. Now, Tesco believes it has the solution, in the form of a virtual try–on system. The Sandhurst Extra store is trialling the system, which will allow shoppers to virtually try on 1,500 items of F&F clothing across womenswear and menswear. The news will be welcomed by many shoppers, who often take to social media to complain that they're unable to try clothes on in–store. 'Tesco...are we ever getting those changing rooms?' one user asked, as she tried on a pair of trousers on the shop floor. Tesco's Sandhurst Extra store is trialling the system, which will allow shoppers to virtually try on 1,500 items of F&F clothing across womenswear and menswearShoppers can access the virtual try–on system via a screen in the corner of the clothes section of the Sandhurst Extra store. You'll be given the option to take a photo of yourself, upload a previous one, or to select a digital model in your size. Then, you can browse through 1,500 items of clothing, and the system will use AI to show you what they would look like on your body. On these screens, there's also the option to check stock, prices, sizes, and availability in other stores. 'The virtual try–on screen forms part of a wider F&F refresh at Sandhurst Extra, which includes new changing rooms and a dedicated service hub for easier checking out and returns,' Tesco explained. 'Customers will also see a larger F&F range in store and a refreshed look and feel with new signage, updated lighting and a focus on showcasing the F&F range across womenswear, menswear and childrenswear.'The news will be welcomed by many shoppers, who often take to social media to complain that they're unable to try clothes on in–storeThe news comes amid a surge in shoppers ditching high–street brands in favour of supermarkets.And it's not just serious shoppers who have fallen head over heels for the clothing ranges at their favourite supermarkets.Celebrities are also lending their faces to brands with the likes of Zara McDermott and Abbey Clancy releasing their own lines through Tesco's F&F.Customers have flocked to TikTok to encourage other shoppers to take advantage of the affordable clothing ranges and claimed they are 'obsessed' with the styles on offer.'F&F…take all my money! I have purchased soooo many items! I bought some coords, skirts, blazers and cardigans for work! I absolutely love their designs,' one user said on TikTok. Another added: 'Noone can tell me F&F Clothing isnt chic as hell this autumn and I will be wearing everything from there as the weather changes.'And one joked: 'No offence Tesco but I was not familiar with your game.'