Trump’s new ‘superintelligence’ website is a rebrand fail

President Donald Trump’s push to rebrand artificial intelligence as “superintelligence” has a new government URL. The Trump administration launched SI.gov on Tuesday, a narrative microsite that promotes the administration’s AI policies and initiatives. The old AI.gov, which formerly linked to the administration’s AI action plan and executive orders now, redirects to the new site. As a work of marketing, the website is slick and graphically compelling. The over...