Trump’s new ‘Coalie’ mascot and myth of ‘clean, beautiful coal’ have a long history in advertising
If you follow the Trump administration’s social media posts, you might spot its new mascot: a cartoon lump of coal with big eyes and babylike features. “Coalie” sparked a backlash almost as soon as Interior Secretary Doug Burgum debuted it for the Office of Surface Mining and Reclamation Enforcement in early 2026. Coalie’s design draws on a type of Japanese […]
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