TravelX Equips WestJet With Dynamic Post-Booking Optimization Capability

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Postmedia has not reviewed the content. by Business Wire TravelX Equips WestJet With Dynamic Post-Booking Optimization CapabilityAuthor of the article:Company’s RmX Platform Enables Fast-Growing Canadian Carrier to Optimize Inventory and Provide Flexibility to GuestsTHIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.SUBSCRIBE TO UNLOCK MORE ARTICLESSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.REGISTER / SIGN IN TO UNLOCK MORE ARTICLESCreate an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an AccountCALGARY, Canada — TravelX, a pioneer in airline inventory and post-booking revenue management technology, announced today the successful implementation of its RmX solution at fast-growing Canadian carrier WestJet.The Calgary-based airline adopted TravelX’s platform to evolve from static to dynamic inventory management, enabling more flexibility for their guests and increasing yield on peak flights.“We are incredibly proud to celebrate the successful rollout of our RmX platform at WestJet,” commented Brent Overbeek, Chief Commercial Officer at TravelX. “WestJet shares our belief that airline inventory should also be actively managed after the initial booking. Thanks to TravelX’s solution, WestJet is now able to tap into new commercial opportunities while giving them added flexibility as they scale to meet guest demand.”Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againTravelX collaborated closely with the airline to deploy the RmX platform alongside its existing systems, enabling the carrier to introduce dynamic post-booking inventory management without disrupting its core infrastructure.The solution enables WestJet to release and remarket inventory on high-demand flights while responding more effectively to changing guest demand between booking and departure. For Revenue Management teams, RmX creates a new post-booking optimization layer, allowing airlines to act on constrained-demand signals after the initial sale, identify economically viable opportunities to move flexible guests, and remarket released inventory where demand materializes closer to departure.“The implementation of RmX will enhance capacity management and unlock further revenue optimization opportunities on high-demand flights, while providing guests with more choices throughout their travel journey,” said Jorge Rozo, WestJet’s Senior Vice-President, Revenue & Distribution.The deployment represents another milestone in TravelX’s continued expansion across the Americas, as more airlines adopt the company’s market-leading post-booking revenue management technology to optimize inventory, generate incremental revenue, and enhance passenger flexibility.“We appreciate the trust WestJet has placed in TravelX and look forward to continuing to support the airline’s ambitious revenue strategy and its commitment to innovation through our continued collaboration,” concluded Overbeek.Since 1996, WestJet has been on a mission to make the skies more accessible and a lot more enjoyable. Proudly Canadian and headquartered in Calgary, Alberta, WestJet connects guests to destinations across North America, Europe, Asia and some of the world’s most sought-after getaways. Operating more than 600 daily flights, including connectivity through WestJet’s airline partners, WestJet serves more than 275 destinations.A team of more than 15,000 WestJetters have helped reshape what flying looks like in Canada — reducing airfares by half and welcoming more Canadians into the air.The WestJet Group includes WestJet Airlines, WestJet Vacations, Vacances WestJet Quebec and Sunwing Vacations, making it one of Canada’s leading airlines and Canada’s largest vacation provider.Learn more at westjet.com Follow our group companies on social media:linkedin.com/company/WestJetfacebook.com/WestJetx.com/WestJetNewsinstagram.com/WestJetyoutube.com/user/WestJettiktok.com/@WestJetlinkedin.com/company/sunwing-vacations-groupfacebook.com/SunwingVacationsinstagram.com/SunwingVacationsyoutube.com/user/SunwingTVtiktok.com/@SunwingVacationspinterest.com/SunwingVacationsTravelX is an AI-powered pioneer in post-booking revenue management, enabling airlines to transform static bookings into dynamic, real-time inventory. By leveraging intelligent automation and predictive models, TravelX helps airlines unlock new revenue streams while giving passengers greater flexibility. travelx.comView source version on businesswire.com: This advertisement has not loaded yet.Notice for the Postmedia NetworkThis website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy.