Travel e-sim boom threatens mobile industry’s roaming cash cow

The travel e-sim market is experiencing explosive growth, with usage projected to increase by a third this year as travelers seek out more affordable options compared to traditional data roaming fees. This shift threatens to disrupt the long-standing revenue streams of mobile operators who have relied heavily on roaming charges. As more people opt for e-sims, the industry may face significant financial adjustments and could prompt operators to innovate and offer competitive pricing to retain customers.