Transcribing TikTok and short-form social videos: a quick comparison of approaches

When I started analyzing viral content for a side project, I assumed transcription would be the easy part. It's not — at least not for short-form social video. Here's what I learned trying a few different approaches. The problem with file-based tools Most popular transcription tools (Otter, Descript, VideoTranscriber.ai, Whisper-based desktop apps) expect you to feed them an audio or video file. That's fine for podcasts, Zoom recordings, or YouTube long-form videos you've already dow...