Toyota-backed truckmaker bets on aftersales service to fend off Chinese EV rivals
AI Summary
In a bid to compete with Chinese EV rivals, Toyota-backed Archion is focusing on its robust aftersales service, which it claims gives it a competitive edge. The company's CEO highlighted this strategy following the disruption caused by recent floods in Thailand, which spotlighted the importance of service quality. This move underscores the company's commitment to maintaining customer trust and satisfaction, potentially setting a new standard in the electric vehicle market.
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