Tourism leaders from across the globe gather in Bend

Tourism marketing leaders from around the globe convened in Bend, Oregon, to discuss strategies and innovations in the travel industry. Therese Sjölundh, a Swedish representative, made a 24-hour journey to attend, highlighting Bend's emerging appeal on the international stage. This summit underscores Bend's growing importance as a destination and signals a shift towards collaborative global tourism efforts. The meeting likely sets the stage for new partnerships and marketing initiatives that could boost tourism in Bend and beyond.